Your trust matters. Sedona Equity Group uses information to review business funding submissions, support ISO partner relationships, communicate with applicants and referral sources, prevent fraud, and operate our website.
This Policy is intended for business-purpose interactions. Do not submit information you are not authorized to provide.
1. Scope of This Policy
This Privacy Policy applies to information collected through Sedona Equity Group's website, online forms, email, phone, text communications, document submissions, ISO partner applications, merchant funding inquiries, and related services.
This Policy does not apply to third-party websites, platforms, processors, or services that may be linked from or integrated with our website. Those third parties are governed by their own privacy policies and terms.
2. Information We Collect
We may collect information that you submit directly, information provided by authorized referral sources or ISO partners, and information generated automatically when you use the website.
Business and Application Information
Business name, address, phone number, email, industry, time in business, revenue, requested funding amount, ownership information, tax ID or business identifiers, bank statements, processing statements, funding history, and other documents submitted for review.
Contact Information
Name, title, company, mailing address, email address, telephone number, communication preferences, and information provided through calls, forms, emails, or messages.
ISO Partner Information
Partner application details, referral activity, company information, payment details where applicable, submitted deals, communication records, and compliance or onboarding materials.
Website and Device Information
IP address, browser type, device identifiers, pages viewed, referral URLs, approximate location, form interactions, cookies, analytics data, and other usage information.
3. How We Use Information
We use information to operate, evaluate, improve, and secure our business services. This may include:
- Reviewing merchant funding inquiries and ISO partner applications.
- Evaluating eligibility, underwriting fit, program options, pricing, and documentation.
- Communicating about applications, offers, missing documents, funding status, renewals, partner support, and related services.
- Verifying information, preventing fraud, protecting our systems, and supporting compliance obligations.
- Managing relationships with applicants, merchants, referral sources, ISO partners, service providers, and funding partners.
- Improving website performance, form usability, marketing effectiveness, and customer experience.
- Enforcing agreements, resolving disputes, and protecting legal rights.
6. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, disclosure, alteration, or destruction. No website, transmission, database, or storage system can be guaranteed completely secure.
Please avoid sending sensitive documents through unsecured channels unless specifically instructed. If you believe information has been submitted in error or security has been compromised, contact us promptly.
7. Your Choices and Requests
Depending on your location and applicable law, you may have rights to request access, correction, deletion, portability, restriction, or objection regarding certain information. Business records, underwriting files, compliance records, fraud-prevention records, and legally required information may be retained where permitted or required by law.
You may opt out of non-essential marketing emails by using the unsubscribe instructions in the message or by contacting us. Application-related, servicing, legal, and transactional communications may continue where appropriate.
8. Data Retention
We retain information for as long as reasonably necessary to provide services, evaluate submissions, maintain business and ISO partner records, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, and support legitimate business operations.
9. Children's Privacy
Our website and services are intended for business users and are not directed to children under 13. We do not knowingly collect personal information from children.
10. State Privacy Rights
Residents of certain states may have additional privacy rights under applicable law. To submit a privacy request, contact us using the information below. We may need to verify your identity or authority before fulfilling a request.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date. Continued use of the website after an update means the updated Policy applies.
12. Contact Us
For privacy questions, requests, or concerns, contact Sedona Equity Group.